Description of service
This is a web analytics service. It enables users to measure the return on investment (ROI) from advertising and to track user behavior across flash, video, websites, and applications.
Processing companies
Google Ireland Limited Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland
The processing company's data protection officer
Below you can find the e-mail address of the processing company's data protection officer.
https://support.google.com/policies/contact/general_privacy_form
Purpose of data
This list represents the purposes of data collection and processing.
Website AnalyticsUser TrackingData Analysis
Applied technologies
This list represents all technologies this service uses to collect data. Typical technologies are cookies and pixels placed in the browser.
Cookies, Pixel, Javascript
Collected data
This list represents all (personal) data collected by or through the use of this service.
Click pathDate and time of visitDevice informationLocation informationIP addressPages visitedReferrer URLBrowser informationHost nameBrowser languageBrowser typeScreen resolutionDevice operating systemUser interaction dataUser behaviorVisited URLCookie ID
Legal basis
In the following, the required legal basis for processing data is stated.
Consent under GDPR
Place of treatment
This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
* The European Union
Transfer to third countries
This service may forward the collected data to another country. Note that this service may transfer data to a country without the required data protection standards. Below you can find a list of the countries to which the data is transferred. You can get more information about security measures in the provider's privacy policy or by contacting the provider directly.
USASingaporeChileTaiwan
Retention period
The retention period is the time during which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer necessary for the stated processing purposes.
* The retention period depends on the type of stored data. Each user can choose how long Google Analytics retains data before it is automatically deleted.
Click here to read the data processor's cookie policy
https://policies.google.com/technologies/cookies?hl=en
Overview of Information Storage Techniques
The service outlined here incorporates various methods for storing information on a user's device. The following section provides a detailed account of these techniques, emphasizing their role in enhancing user experience and adhering to established data protection protocols.
_utmb
This cookie is used to track the visit time.
Type
cookie
Duration
Session
_ga
This cookie is used to distinguish users.
Type
cookie
Duration
2 years
_gid
This cookie is used to identify the user.
Type
cookie
Duration
1 day
__utma
This cookie is used to record the time and date of the first visit, the total number of visits, and the start time of the current visit.
Type
cookie
Duration
Session
__utmz
This cookie is used to record where the visitor came from.
Type
cookie
Duration
Session
IDE
Used to display personalized ads.
Type
cookie
Duration
1 year, 1 month
CONSENT
Used to store the user's consent choices.
Type
cookie
Duration
2 years
__utmt
Used to throttle request rate.
Type
cookie
Duration
10 minutes
_gat
Used to read and filter requests from bots.
Type
cookie
Duration
1 minute
__utmc
Used to store the time of the visit.
Type
cookie
Duration
30 minutes
FPID
Used to store a value that is used to set the client ID in the request to Google's servers.
Type
cookie
Duration
2 years
FPLC
Used to register a unique ID that is used to generate statistical data on how the visitor uses the website.
Type
cookie
Duration
20 hours
currently patent pending.
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